Stay attuned to industry trends and algorithm updates to ensure your image optimization strategies remain effective in the dynamic digital landscape. User engagement is closely tied to page load speed and responsive design. Mobile users constitute a significant portion of online traffic, and images that are not optimized for various screen sizes can deter engagement. By employing responsive design principles and optimizing images for mobile devices, you create a seamless browsing experience. Faster load times and a responsive layout contribute to lower bounce rates and higher user satisfaction. Google optimization is included in the competitive monthly price of IONOS rankingCoach.
You just never know what long-tail keywords Google will pull up in PAA, giving your post an opportunity to rank higher than the #2 results for a high-volume keyword. For example “social media marketing” has a search volume of 32K (yow). WordStream is the number one result and Sprout Social is number two. But wedged in the middle of those two results is the PAA section. If a reader expands one of those questions, whichever page is answering that question now ranks higher than the #2 result in Google. Be skeptical of all shortcuts to higher rankings, like paying for dofollow backlinks.
This type of search intent is when a user is looking for information or answers to a question. For example, someone searching for “how to tie a tie” has informational intent. Without a top 10 ranking, you can guarantee a web page has little chance of becoming a rich answer. The top 3 results will give you the best chance though, so it’s best to aim for that. Audit all your existing citations and update any incorrect information. If you need help with this, there are tools available that can help you monitor your NAP data to ensure accuracy.
Build high-quality backlinks to your pages
Go ahead and add them to ad groups and create a Google Ad campaign. Mix primary, secondary, and long-tail Keywords to ensure a broad reach. Secondary keywords with a slightly longer tail provide context and relevance to the primary. The secondary keyword is more of a phrase versus a direct phrase match of the primary term. So these phrases bring good quality targeted traffic for your business.
- Google now supports structured data for an image’s licensing information.
- Refreshing content that’s already ranking is an SEO service that can improve your search engine ranking and drive more traffic to your website with minimal effort.
- Some changes might take effect in a few hours, others could take several months.
- Similarly, Google ranks web pages by relevance to search queries.
For this reason, it’s necessary to audit your backlink profile regularly. So, if we take the keyword “YouTube tags” as an example, you’ll notice that it previously held the top position but has now shifted down one spot to the second position in the SERPs. As you can see, we have more keywords in positions than we do in the top 3 positions. It’s also helpful to compare different ranking positions to assess your overall performance. As you can see, we also left the “SERP Features” option on, represented by the green bars. This allows me to track when we first gained SERP features for these keywords, beginning in April 2023.
I recommend starting with 3-5 articles or blogs, optimising them and tracking the results. If the search finds the sentence in the source code, you’re good, and Google can easily read the content. Before optimising and ranking in the Google AI overviews, you must ensure your website has the foundations in place. Google’s AI overviews now appear in up to 47% of all search queries and take up half the screen on both mobile and desktop devices.
In this guide, we’ll explore how to improve a website’s ranking using actionable strategies tailored to 2025’s SEO landscape. Did you know that 75% of users never scroll past the first page of search results? In today’s highly competitive digital landscape, achieving and maintaining a high Google ranking isn’t just a nice-to-have—it’s essential.
What tools can I use to monitor my website’s SEO performance?
Content that ranks well today might not maintain its position tomorrow. In that case, building external links to your website can increase your organic search ranking. Acquiring backlinks from other websites is one of the important ranking factors. Tools provide detailed insights into your website’s position for all the needed keywords across various locations and other data.
Domain and page authority
Ahrefs is a leading SEO suite that offers SEO Anomaly a collection of SEO tools to boost any domain. It is trusted by leading brands worldwide such as Adobe, Uber and Netflix. You can also build partnerships with other local organizations to improve your backlink profile. Consequently, installing the software on your website will give you an immediate chance to increase your rankings. Your GBP can earn justifications through website content (on the URL connected to your listing) or from informative reviews from your customers who mention specific service types.