In the second step of your SEO audit, you will be able to see what are the top performing pages of your website and the top search queries for each page. With this information, you can check the page to ensure that you are sufficiently targeting that query and topic on the page and satisfying the search’s intent in the best possible way. An SEO audit checks how well optimized your website is for search engines. It finds issues that may be hurting the site’s rankings and provides opportunities to improve them. Meta tags, such as title tags and meta descriptions, are essential for SEO. They help search engines understand the content of your pages and improve click-through rates from search results.
As such, regular updates will help keep your pages fresh and relevant in the eyes of the search engine. Not only can this cause vital keywords to be omitted from being crawled, but it just flat out looks bad in the SERP. If you’re concerned about incurring Google penalties for unintentional duplicate content, this post from Google should set you at ease. For the purposes of an SEO audit, that means redistributing internal linking structures on your website to pass equity to the pages that need it. You’ll want to link from the page with the greatest page authority (PA). Page Authority and Domain Authority (DA) are not “official” SEO metrics.
If your site has taken a hit, this guide will help you navigate the process and restore your online visibility. Recovering from an SEO penalty can feel like an uphill battle, but with the right approach, it’s entirely possible to regain lost rankings. Whether it’s hitting a target number of organic sessions, ranking for priority keywords, or increasing revenue, you can define it SEO Anomaly as a goal.
- Additionally we provide a clear, actionable, prioritised list of recommendations to help improve.
- As you know, Google regularly introduces core updates that can impact your rankings.
- We also removed a great number of toxic external links and did some digital PR to gain a handful of select, high quality new links.
- This site had a lot of over-optimized and repetitive blog articles, and a lot of spammy links.
- This gives them real-time access to their SEO dashboards any time they need.
Google Lighthouse
There, you’ll see a list of 404 error pages that indicate broken links. Rectify any errors by removing the links or setting up appropriate 301 redirects, then request confirmation from Google to validate and implement the solutions. With this free SEO audit tool, we can analyze your website uptime, user behavioral metrics, response time, loading speed, and dozens of other variables.
Competitors
Site audit tool from Ubersuggest audits your website against their in-depth 44-point SEO checklist to help you discover how well your site is optimized for search engines. SEOmator is a premium SEO audit tool which identifies a full list of technical or SEO issues within your website. It also gives you recommendations on how to fix each one of those issues so you can improve your search rankings in Google. Not only do internal links help your external link building efforts, but they also make for a better website experience for both search engines and users. An enterprise SEO auditor will review your web pages and on-page SEO elements to ensure your target keywords are strategically incorporated. It is vital to ensure that all on-page SEO elements are well-optimized for the right keywords for your enterprise.
If you’re an online retailer, our team has extensive eCommerce expertise and can deliver one of the most detailed and comprehensive eCommerce SEO audits available. The audit will help you be more prepared and eliminate unknowns when heading into a full comprehensive SEO campaign. To play on the safe side, you can automate technical SEO audits and set up alerts in WebSite Auditor. In the pop-up window, click Add and choose the Rebuild project option. To audit your site for JavaScript issues, you need to enable JavaScript execution in expert options when you create a new project (or rebuild an existing one). Though Google has no serious penalties for duplicate content, such pages can still ruin your position and reputation.